The Client Problem: Fred Thompson, a Republican hopeful in 2007, had come to be viewed by the public as a lazy campaigner - too laid back for the tough job of President. An acceptable Senator, but not possessing the drive to be CEO of the USA.
The Mollusk Solution: Place ads for Fred Thompson in stories about energetic leaders, with a track record of accomplishment in executive office.
The Work We Are Falsely Taking Credit for (click on the image for the full article):
Motivational Thought of the Day:
"There are no innocent civilians."