Mollusk Public Relations - Gray Ice

The Client Problem: Ron Paul, a Republican hopeful in 2007, had come to be viewed by the public as too libertarian - favoring too little government.

The Mollusk Solution: Place ads for Ron Paul in stories about noted advocates of strong central government.

The Work We Are Falsely Taking Credit for (click on the image for the full article):

Motivational Thought of the Day:

"If you kill enough of them, they stop fighting."

-Curtis Lemay